Launch of the “Moroccan Retail Tech Builder” digitalization platform
The Minister of Industry and Trade, Ryad Mezzour, the President of the Mohammed VI Polytechnic University, Hicham El Habti and the Secretary General of the OCP Foundation, Abdelhadi Sohib, chaired, on April 07, 2022 in Rabat, the ceremony launch of the digitalization platform for the trade sector “Moroccan Retail Tech Builder”.
MRTB, the first Venture Builder in Morocco and Africa, dedicated to the digitization of Commerce, aims to support a hundred project leaders in the development of innovative digital solutions for the benefit of merchants.
Simple and accessible digital tools will thus be designed to enable beneficiaries to modernize and create value.
This is a national initiative included in the Recovery Plan for the Commerce sector, which makes digitalization one of the major levers for increasing the competitiveness of the sector.
Implementing the acceleration of digital transformation, the generalization of digital services and the simplification of administrative procedures and formalities for users, the project echoes the economic and institutional reforms launched by His Majesty King Mohammed VI and which place the human capital at the center of their priorities.
“This initiative initiates the digital shift of a vital sector which played a key role during the health crisis and represents one of the strong links in our economy. It is, in fact, one of the largest job providers and a key player in the economic growth of our country, its food sovereignty and the maintenance of social ties,” said Mezzour, before adding:
“This Venture Builder will allow the merchant to further strengthen its role by modernizing, to develop its turnover and gain in competitiveness while improving its offer at the service of the well-being of the Moroccan consumer and his requirements”.
According to Hicham El Habti, “The digital transformation of all key sectors of the economy is now a done deal. As a pillar of the national and African economy, the commerce sector is already witnessing considerable qualitative changes in its operating methods thanks to digital.“.
“The flow of ideas and potential in this area challenges us all on the need to incubate, support and accelerate start-ups and promising project leaders in retail. Through its StartGate campus of start-ups, UM6P has been working since its creation to materialize the cognitive contribution of its community. Thanks to the Moroccan Retail Tech Builder, this momentum will be able to shift into high gear for high-impact socio-economic development.” , he added.
“We consider this incubation and acceleration platform, which is perfectly in line with our efforts to support the national entrepreneurial ecosystem, as a space for cooperation that allows startups to remain open to any source. of knowledge and to implement the creative process for the development of useful innovations for not only our country, but for the entire African continent”, underlined, for his part, Abdelhadi Sohib.