A delegation from IHECS Brussels inquires about changes to the national Public Audiovisual Center
As part of its openness to its national and international professional and academic environment, the Société Nationale de Radiodiffusion et de Télévision (SNRT) received on Friday May 6, 2022, at its headquarters, a Belgian university delegation from the Institut des Hautes Etudes des Communications Sociales (IHECS) in Brussels, made up of thirteen journalism students, accompanied by their supervisors and teachers from the Higher Institute for Information and Communication (ISIC).
During this visit, a presentation was presented to these Belgian students relating the history of this prestigious national media institution since the broadcast of its first broadcasts in 1928, in addition to the significant legal, administrative and technical changes that have marked this structure. since its transformation into a national radio and television company in 2006.
The members of the delegation also attended a series of presentations concerning the missions, attributions and organization of the various entities of the media institution, particularly in terms of working methods and management methods applied by the Public Audiovisual Pole.
They also toured the various newsrooms and television and radio studios in order to find out about the equipment and work tools available to the Company enabling it to be in step with the evolution that knows the field of journalism and the national media landscape, in addition to the multi-channel broadcasting platform.
The participants in this visit, in this respect, reviewed the roles assigned to this platform, developed internally by the Company’s staff, with a view to achieving complementarity between traditional broadcasting and digital broadcasting and facilitating the programming and distribution of content, as well as dematerializing audiovisual content.
Explanations were also provided to them concerning the missions and tasks assigned to journalists and all SNRT staff, in addition to the different stages of television and radio production and the production of television news.
Given the linguistic diversity of the Kingdom of Belgium, the members of this delegation then went to the headquarters of the “Tamazight” channel, which reflects the cultural and linguistic diversity in Morocco, in order to learn about the multi-track broadcasting system set up to allow each viewer to make his choice in the linguistic component which is his (Tachelhit, Tamazight and Tarifit).
Emphasis was placed on the important role played by the “Tamazight” channel and its commitment to promoting, developing and disseminating the Amazigh culture and language, in addition to its contribution to strengthening identity ties. of the Moroccan diaspora with its mother country, by involving them in the debate around national public affairs, while responding to their current concerns in their host countries.