Wafasalaf posts a record customer recommendation index

A reference in consumer credit in Morocco and with more than 30 years of expertise, Wafasalaf, a subsidiary of the Atijariwafa Bank Group and Crédit Agricole Consumer Finance, comes in first place with a record Customer Recommendation Index of +46 in as part of a study conducted by the international firm IPSOS.

A representative sample, made up of “Individual” customers with consumer credit, was interviewed via a telephone collection. The results were calculated on the basis of customer satisfaction, deployed when subscribing to the loan, customer recommendation and loyalty intention of the latter for the next two years.

The customer satisfaction rate thus shows an average score of 8.4/10, while the Customer Recommendation Index (CRI) is positioned at a score of +46 in 2021.

Significant developments that allow Wafasalaf to rise to first position in terms of IRC, thus reaching a record level.

For nearly three decades Wafasalaf has placed the satisfaction of its customers at the heart of its priorities by obeying the imperatives of trust, ethics, proximity and satisfaction. To do this, Wafasalaf has never stopped inventing and initiating new uses and services in order to offer a fluid, optimized and transparent customer experience and journey.

This is confirmed by the survey carried out, by qualifying Wafasalaf as a trusted establishment, offering solutions adapted to the needs of its customers and whose teams provide a very good quality of reception in transparency and listening. These are all assets that strongly contribute to the recommendation.

With changing behaviors and uncertain economic and health contexts, Wafasalaf has been able to cope with an unprecedented revolution in uses and is now rewarded for the quality of its customer relationship strategy. A consecration that illustrates the strong commitment of the company and the culmination of its history and its values.